Compass

Develop a concept for a new documentary TV channel and produce a series of static ‘ident’ screens that reinforce the identity of the channel. The brand identity also demonstrates the concepts of image aesthetics and the elements of visual design. The idents meet the technical specifications of full HD (1080p) broadcast.

My concept was a channel specialising in travel & culture. Simplistic and contemporary designs are combined with the timeless visual of the compass. Geometric shapes and lines tie the logo and images of significant cultural, architectural and natural attractions together. The contrast between saturation and desaturation communicates the concept of everything being more enriching and colourful as you learn, discover and experience more about the world.