canvas in the Castle

Project brief and destription

Develop a concept for a new ‘city festival’ and design a campaign to promote the event embracing a variety of content and delivery mechanisms. The name of the city that you select must start with the first letter of your last name. The designs should reflect the nature of the festival and the cultural identity of the city. You must fuse these two styles, creating artwork that will appeal to both audiences. It is essential that your campaign includes a logo, an advertisement for print and at least one piece of design intended for on-screen delivery.

I selected the location of Cardiff Castle to run a multi-format campaign for an imagined arts festival concept. To bring imagination and wonder to the forefront of my campaign and showcase the culture and history of the location, I incorporated artistic visual illustrations of the legend of the dragons under Cardiff castle. I enjoyed creating the concepts for the festival and bringing these ideas into engaging online and offline advertisements.